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Learning that drives better investment decisions

Posts by Andrew Stotz

The Evolution of Key Performance Indicators (KPIs): From Concept to Cornerstone

Discover how Key Performance Indicators evolved from John F. Rockart’s 1979 concept to today’s AI-powered predictive analytics. This comprehensive guide traces the complete history of KPIs—from the Balanced Scorecard revolution to modern OKRs and 2025 investment applications. Learn how early pioneers transformed simple metrics into strategic management tools, and explore how artificial intelligence is reshaping KPIs for investors seeking data-driven insights.

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