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Growth Returns to Thai Airways

Watch the video with Andrew Stotz or read a summary of the World Class Benchmarking on Thai Airways International Public Company Limited.


Thai Airways International Public Company Limited is the state-owned airline of Thailand.

It owns 39% of the low-cost carrier Nok Air, and it flies to 72 destinations in 31 countries.

Thai Airways’s fleet consists of 94 aircraft, and its network is now centered around Europe and North and Southeast Asia and Oceania.

Massive share price recovery in 2016 for #Thai Airways

Business Description

More than 80% of Thai Airways revenue comes from passenger transport, which provides web reservations, check-in services, equipment services and air cargo to nearly 80 destinations.

In 2016, THAI transported about 17 million passengers throughout its total global network, which includes two domestic subsidiaries.

It currently has a fleet of 94 aircraft with an average age of 7.7 years, and more than two-thirds of the aircraft are for mid- or long-haul flights.

#Thai Airways currently has a fleet of 94 aircraft with an average age of 7.7 years

Its cargo business, which generates about 10% of revenue, includes related reservation, documentation and inspection services, as well as tracking, tracing and express deliveries. It also offers additional logistics services for cargo delivery. About 9% of revenue stems from miscellaneous services like aircraft maintenance and in-flight catering.

With fuel and oil accounting for around one-third of total company expenses, the drop in oil prices over the past few years has benefited the global airline industry, and THAI is no exception.


Areepong Bhoocha-Oom is serving his third three-year term as Chairman. Areepong also acts as an independent director, as well as head of the Strategy and Transformation Committee. He has served on the board of many other entities, such as Krungthai Bank PCL and Bank of Thailand.

Charamporn Jotikasthira took control in 2014 to turn #Thai Airways

President Charamporn Jotikasthira took control in December 2014 and immediately put the airline on track for growth. From the near worst possible ranking of #9 in our Growth ranking for 2014, Charamporn led THAI to #4 in 2015 and #1 in 2016—quite the transformation.

World Class Benchmarking

Profitable Growth improved to #6 in 2016 after taking home the worst ranking of #10 for 3 years straight.

THAI ranks better than 564 of 1,410 large industrial companies.

Profitable Growth improved to 6 in 2016 after taking home the worst ranking of 10 for 3yrs

Profitability at THAI improved to #7 in 2016, while Growth jumped up to World Class in just a two-year span.

Profit margins appear to have driven the Profitability improvement and was also behind the improvement in Growth rank as Margin change was ranked #1 in the past 12 months.

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