Chroma ATE Tests Technology around the Globe
Founded in 1984, Chroma ATE Inc. is a Taiwan-based manufacturer of test and measuring instruments, automated test systems and automation solutions.
Chroma ranked No.1 in the world for market share of power electronics test solutions.
Its branch offices are operating in Europe, the United States, Japan, mainland China and South East Asia.
Chroma started off as a measurement/testing equipment supplier and this has remained as its main source of revenue. Instruments supplied are used for test and measurement of power electronics, passive components, panels, LED, etc. These are complemented by Automated Testing Systems (ATS) used for power conversions and electrical safety applications.
MAS Automation Corp. is a member of the Chroma group which provides equipment used in manufacturing. Its products include battery formation equipment, factory automation modules, along with other products used in production lines.
Chroma also supplies materials, through Chroma New Materials Corp. such as, copper wires, gold line, and lead-free solder ball mostly used in electronics.
The company recently branched off to make OLED testers for screens and ATS for solar panels as its most recent diversification attempts in 2017. Success in market penetration should allow these to become major growth drivers in upcoming years.
Leo Huang is the co-founder of Chroma and has served as its Chairman and CEO since 2011. He has also founded multiple companies within Chroma group and has been awarded as one of Taiwan Top 50 Best-Performing CEO in 2016. He received his Bachelor’s Degree in Electrical Engineering from National Chiao Tung University.
World Class Benchmarking
Profitable Growth has been consistently above average, boasting its best ranks in recent years. Since 2016, Chroma has ranked among the top 218 of 1,090 medium-sized Information Technology companies worldwide.
Profitability has ranked in the top 30% for the whole time period and has ranked #2 since 2016. Growth saw a good improvement to #3 in 2016 from #7.
Asset utilization has ranked below average for the whole time period while Profit Margin has consistently ranked at #2.
Sales growth has drastically improved from its #10 rank in 2013 and ranked at #2 in the past 12 months. Margin change has mainly ranked above average.
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