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Learning that drives better investment decisions

The Four Noble Truths of Investing

1. The Truth of Suffering (Dukkha) ทุกข์

  • Suffering arises from volatility, losses, and the anxiety of financial uncertainty
  • The stress you feel when a stock drops or FOMO
  • Acknowledging that this “suffering” is inherent in investing is the first step

2. The Truth of the Origin of Suffering (Samudāyaสมุทัย

  • The cause of this investment suffering is often rooted in greed, fear, and attachment
  • Chasing “hot” stocks out of greed, panic selling during a market downturn out of fear, or becoming emotionally attached to a losing investment

3. The Truth of the Cessation of Suffering (Nirodha) นิโรธ

  • By eliminating emotional decision-making and cultivating a disciplined, long-term perspective, you can achieve a state of financial peace
  • Your well-being is not tied to the market’s daily fluctuations

4. The Truth of the Path to the Cessation of Suffering (Magga) มรรค